Friday, 2 May 2008

Yearly ad spend minimum change over time

Source: Thinkbox.tv (Nielson Media Research) http://www.thinkbox.tv/upload/ppt/Yearly_Ad_Spend_by_Medium_20080304181700.ppt

All approximate according to badly labelled graph

TV advertising:
Variable
2003 : £3.65bn
2004: £3.90bn
2005: £4.20bn
2006: £3.75bn
2007: £3.90bn

Internet:
Steady growth
2003: £0.2bn
2007: £0.5bn

Press:
Steady growth
2003:£3.2bn
2007:£3.6bn

Direct mail
Declining
Hit peak in 2004: £2.3bn
Dropping 2007: £1.4bn