'Memory Test' DVD quiz RESULTS

Quiz taken by 15 media studies students

Results logged as follows:

• Seen before: Number of people who had seen advert prior to screening
• Company: Number of people who recognised car company
• Make: Number of people who recognised model of car
• Slogan: Number of people who recognised slogan for that car
  

Advert 1: Honda FCX Clarity (Hybrid car) 'The Power of Dreams'

• Seen before: 8
• Company: 5
• Make: 5 (said 'hybrid', not exact model name)
• Slogan: 2
  

Advert 2: Nissan Quashqai 'Urbanproof'

• Seen before: 12
• Company: 7
• Make: 1
• Slogan: 1 (said something relating to 'urban'
  

Advert 3: Honda Accord 'The Power of Dreams'

• Seen before: 9
• Company: 12
• Make: 0
• Slogan: 1

Advert 4: Skoda Fabia 'Full of Lovely Stuff'

• Seen before: 13
• Company: 12
• Make: 2
• Slogan: 4 (said something relating to good/lovely things)

Advert 5: Audi RS6 'Performance from every part'

• Seen before: 5
• Company: 1
• Make: 0
• Slogan: 0

Advert 6: Volkswagen Golf GTI 'The Original, Updated'

• Seen before: 7
• Company: 0
• Make: 0
• Slogan: 2 (said something similar)

Advert 7: Nissan 4x4's 'Naturally Capable'

• Seen before: 9
• Company: 5
• Make: 1
• Slogan: 0