Advertising
Are the strategies of advertisers successful?
The main purpose of an ad is not necessarily to sell the product – see the notes I gave you already.
I like the idea of looking at ads that you consider to be “original” needs more working through. Maybe you should consider it as one strategy amongst others?
Reading – there has been lost written on advertising – perhaps you could look at the chapter on Advertising in Media Studies: the Essential Introduction (see me for it).
Your proposed primary research (the “memory test”) will only be appropriate for some advertsing strategies, but it is a good place to begin. I think your ideas for primary will develop as you do your secondary research (reading).
