Advertising
Research into advertising, marketing and sponsorship.
Issues such as the nature and purpose of advertising - selling image and lifestyle. Issues of
ideologies, values, messages and meanings. Consumer cultures. Product placement. Niche
and mass markets. Audience targeting. Social demographics and product mapping.
Marketing strategies. Case studies of particular campaigns. Audience reception of
advertising. Relationship between media institutions and advertising"
You will need to be very careful in formulating an appropriate research area here. Perhaps something developed along the lines of "the use of art references in advertising". But it's not quite right yet...
