I've been thinking about this. There's something interesting about all the awards for ads - it's as though ad execs want to sort of justify what might be seen as their rather grubby profession (all about getting people to want things they don't need) by making it into a sort of "art". Perhaps there's some mileage into exploring this a little. The ways that the advertising industry conceptualises itself. Not sure how this might develop but have a think about it. Of course, crossover from advertising to film happens quite a bit (Ridley Scott is a well known example).
Here is an obvious example of the ad as art film.
